Hyperemesis: The Postcode Lottery of Maternity Care

Pregnancy should be a time of excitement and anticipation, but for those suffering from hyperemesis gravidarum (HG), it can be an isolating and debilitating experience. While often dismissed as “just bad morning sickness,” HG is a severe and potentially dangerous condition of pregnancy that can lead to dehydration, weight loss, and extreme exhaustion. Access to proper treatment is vital, yet in the UK, care for HG varies drastically depending on where you live—revealing a postcode lottery in maternity care.
What is Hyperemesis Gravidarum?
HG affects around 1-3% of pregnancies and goes far beyond the nausea and occasional vomiting that many expect during pregnancy. Those with HG experience relentless sickness, often unable to keep food or fluids down for days. The impact on physical and mental health can be devastating, yet many women struggle to be taken seriously, with some even being denied the care they need.
The Unequal Reality of Care
Across the UK, maternity care varies widely. Some areas offer better access to specialist services, quicker hospital admissions, and greater awareness from healthcare professionals, while others report delays in receiving treatment, fewer hospital beds available for IV rehydration, and a general lack of understanding from healthcare providers.
A postcode lottery determines whether women receive anti-sickness medications promptly, whether they are admitted for IV fluids when severely dehydrated, or whether they are left to suffer at home, repeatedly dismissed and under-treated. This disparity in care can have long-term consequences, including increased risk of trauma, poor maternal mental health, unnecessary suffering and in some cases, devastating outcomes.
Women Deserve Better: Bridging the Gap
Every pregnant woman, regardless of postcode, deserves timely, compassionate, and effective care.
To bridge this divide, we need:
Standardised treatment protocols across all NHS Trusts so care is not dependent on location.
Greater HG awareness and training for midwives and GPs to ensure early intervention and support.
More investment in maternity services in underfunded areas to reduce pressure on overstretched hospitals.
Listening to women—validating their experiences, ensuring their symptoms are taken seriously, and prioritising their well-being.
Have You Experienced a Difference in Care?
If you’ve suffered from HG, we want to hear from you. Was your experience affected by where you live? Did you feel supported by your healthcare providers? Share your story by emailing Midwife Rachael here.
No woman should have to fight for care during one of the most vulnerable times in her life. It’s time to demand equitable, compassionate, and accessible treatment for all—no matter their postcode.
Here are some great resources from trusted organisations and charities if you would like more information about HG:
HER foundation (HER Foundation)
You deserve to enjoy your labour, birth, and parenthood journey.
Know what to expect, feel in control, and be heard with our online, midwife-led hypnobirthing course.
About bitbaby
While you’re here, we’d love to tell you a bit about us.
A regular pattern of movements is a key indicator of your baby’s well-being during pregnancy.
Women don’t always know how to recognise a regular pattern of movements for their baby and don’t know what they should be checking for. This leads to increased anxiety. When they do think something isn’t quite right, they don’t feel confident and they doubt themselves so don’t seek advice straight away.
We’re developing a device that will monitor your baby’s movements during pregnancy from 24 weeks onwards so that you can have a better understanding of your baby’s regular pattern of movements.
To read more helpful blogs visit our pregnancy blog.
Help us develop bitbaby
We are looking for feedback on our device and would love to hear your thoughts. Sign up to get involved.
By clicking ‘Subscribe’ you agree to Terms & Conditions